99+Presentation

Final



Presentation Flow

Alan's picture link: http://foodmapper.files.wordpress.com/2008/02/milk-factory.png

Clothes: Professional Look Objects: Ice Capp 6 Large, Cups, Straws

Roles & what you have to do by next week:

Adarsh:

Alan:

Ona:

Kevin:

Jordan:

Rin:

I (Jordan) can intro the whole presentation by setting it up as well as giving the executive summary, there will be no points for the summary but I will use it for more of an intro to identify both who we are, who they are, and why we are here and how we are going to do it. { 1. Establish why we are introducing a new market plan?

-We have this image/brand for being affordable...

(a)-consumer is price sensitive -compteitor has lower price? and ice coffee wasnt that much of success which means we have to improve icecapp - because it is one of the only summer time product (we dont sell coffee as much as winter time)

(b)reduce waiting time }

2. How are we going to cut the price?

-Manufcaturing proccess etc. (Illustration Slides)

-Question: Isn't quality going to be different? Answer: Hand out Ice Capp and explain

3. How are we going to promote this?

- Ads, Commercials etc.

4. Question: Is this really going to work? Answer: Show our budget and survey results

5. Summary

I did the summary of Current Market Situation Current Marketing Situation l Tim Horton’s is known for its low prices and easy access l leading food service operator, pulling ahead of McDonald's Market Description l It also holds 76% of the Canadian market of baked goods and 62% of the Canadian coffee market l It currently has 2971 stores in Canada l Customers enjoy their products usually on a daily basis, and Tim Horton's offers cheap coffee Product Review l The current ice cap procedure is outlined as follows: 1. Cup (5 seconds) 2. Cream (10 seconds) 3. Ice cap Mix (20 seconds) 4. Blend (30-50 seconds) 5. Lid (5 seconds) 6. Serve (10 seconds) Total time = 1 min 40 seconds l Speed of service will benefit both customer satisfactions as well as lowering the cost of manufacturing the product Competitive Review: l 2 main competitors are country style and coffee time l Country Style has a declining market share l Tim Horton’s has high reputation Distribution Review l Sales Trend: introduction of a new donuts and drink through every season Tim Horton’s promotes roll up the rim l Distribution Channels: can be found in almost every city, town, and even lower populated area leading coffee industry brand reputation