6+Action+Program


 * __ Action Program __**

This marketing plan will be split off in to several Action Programs. The first action we will be taking is installing new machines and organizing the factory process. The second action will be the cutting of the price. The third action will be the placing of the advertisements.

1. Improve the production process 2. Cut the price 3. Advertisement -Plan (a) To notify the customers that we insure the quality of our product we will have a commercial played at each store -Plan (b) To notify the customers the decrease of price we will have commercials aired on television -Plan (c) To notify the customers the decrease of price and how we insure quality and on the internet 1. Installing machines and other process should be organized and finished by May 2. (a)Same time as promotion (Mid May- Mid September) (b)Should be after the promotion. 3.The promotions will take place right before summer starts and during summer (Mid May-August) 1.The engineers and product development. 2.Managers and marketing firm. 3.Managers and marketing firm. Employees at each franchise will also need to understand and able to explain why the price would go down so they can explain how the tastes haven't changed 1. (budgets) 2. None 3. Printed ads: Number of stores 2,971.x $0.75= $2228.25 [refer to Appendix] TV commercials: Commercials should not cost too much in airing at each store but for television it will cost approximately 200,000 dollars
 * __What will be done?__**
 * __When will it be done?__**
 * __Who is responsible for doing it?__**
 * __How much will it cost?__**

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