4+Objectives+and+Issues

Ice Cap sales for 2010 have no limits with the new marketing plan we have implemented.

Our main objective is to reduce the overall cost and time of making the ice cap which will indefinitely increase the customer satisfaction. This can be done by increasing the sales which will consequently increase the profit by approximately 54.2%. This will Increase the quantity of ice caps made from 1 every minute and thirty seconds to 2 every minute. From this we are expecting to increase are volume by 1.778. For example, if a customer bought 1 ice cap, it could be due to the fact that the price was a bit too high. Therefore with the lowered price, the customer may be influenced and tempted to buy 2-3 ice caps a week. Based on our survey results, we can assume that by cutting the price we are expecting customers to buy more ice caps a week. So in this specific example, it is assumed that the customer will buy 2 ice caps a week instead of one. Our way of cutting cost on the manufacturing process is by having our factories make large amounts of the liquid mix and store them into 2 gallon containers which will be shipped to each Tim Horton's store opposed to the normal way of packaging individual packs of the mix and manufacturing them into smaller boxes and shipping those individually to each store.
 * Objectives:**

Issues that we will be dealing with are: Will consumers think the quality of the ice cap has deteriorated along with the price? For example, because the price of the product is cut, the customers might psychologically think that something must be taken away from the product making it not as good as it was before. The education of the product must be clear to all customers that the quality is still the same. Will consumers actually buy more ice caps since the price has reduced? Our statistics show that our sales volume is going to increase but their is really no way to know which way the market is going to go, and in some cases the demand can deplete for no reason at all which would put the product out of business. The risk of lowering the cost and not increasing the volume is big as well and can potentially loose profits if the volume doesn't double. Will our competitors such as coffee time and country style try to use our plan in order to increase profits? We will have to make sure that our competitors don't duplicate our product and steal away our expected customers. This will detract customers to our product because their is more variety within the market.
 * Issues:**