93+Survey+Questions

Due Feb 4th 11:59PM

The red number " **(*)** " is the vote code, please refer to 94 question vote for more info.

Objective: 1.To know whether or not if everyone thinks the price for Ice Cap is too High 2.If our sales for Ice Cap is going to be tripled with our marketing plan -Rin

(Few general questions we can ask at the start) Age: [ ]10-20 [ ]20-30 [ ]30-40 How often do you go to Tim Hortons? What area Tim Hortons do you visit the most? -Rin

Alan: **(1)** 1. Do you regard Ice Cap as a seasonal product or an annual product? **(2)** 2. If Ice Cap reduce the price, will you think the quality is gonna to reduce as well? **(3)** 3. How frequently do you purchase Ice Cap? What about after cutting the price?

Rin: **(4)** 1.Do you think the lines are always long at Tim Hortons? yes /no **(5)** 2.What product do you think takes the most to be delivered in to your hands? _ __ **(6)** 3.What coffee shop do you purchase most often? Why?__

Jordan: **(7)** 1. How often do you order icecaps on a monthly basis? If less then 5 what is the main factor for not ordering them more frequently? **(8)** 2. If you were to set an ideal price that would be affordable for you what would that price be between? a)1.50- 1.60 b) 1.70-1.80 c) 1.90-2.00 d) 2.00+ **(9)** 3. If Tim Horton's were to put on a promotion that If you buy 5 ice caps with your tim card you will get the 6th one free, would that influence you to buy more frequently?

Tianchen Han (Kevin): **(10)** 1. Do you think the current price of ice cup is reasonable? **(11)** 2. If we cut the price of ice cap, would you buy more of them instead of other Tim Horton beverage? **(12)** 3. Are you willing to purchase a special desighed cup costs you 6 dollars? The benefit you can get is that you come to buy ice cup with it, you can save 10 cents everytime. ( 1. People would buy the cups because of the dicount. 2.People would buy more iced cup because of the 6 dollars. 3.Everytime they see the cup, it reminds them of Tim Horton or ice cup. 4. Go green.)

Ona: **(13)** 1. Do you like icecap? A.Yes B. No If your answer is Yes, pls go to Question 2. If your answer is No, pls go to Question 5. **(14)** 2. How many cups of icecaps you purchase in a week? A.1 B.2 C.3 etc. **(15)** 3. If we set the price to 1.99 for large icecap, how many more cups will u purchase in a week? **(16)** 4. If we set the price to (another price) for large icecap, how many more cups will u purchase in a week? **(17)** 5. Why you don't like icecap? A. for no reason B. price is a little expensive C. other reasons.

Adarsh: **(18)** 1.Is the wait time for an ice cap worth it in the end? **(19)** 2. Would you like to have the ice cap in new flavours? If Yes, specify **(20)** 3. Would you consider $3+ for an Ice Cap to be reasonable or expensive?